Super Bowl advertisers seek buzz on social media

As a lover of ALL THINGS MEDIA including TV and having studied advertising in college THIS is the kind of stuff I like to read about

NEW YORK | Sun Jan 29, 2012 1:35pm EST
(Reuters) - In the age of Twitter and Facebook, many Super Bowl viewers will use the commercial breaks to go online and see what people are saying about the game. This year, advertisers want them to tweet about their favorite commercials as well.

Read the article HERE