|Meryl Streep, June 12, 2012 at the Women In Film Crystal + Lucy Awards|
Excerpted from Entertainment Weekly’s “Tentpoles in Trouble” June 29, 2012
While presenting a prize at the Women In Film Crystal + Lucy Awards on June 12, Meryl Streep pointed out that “in the last five years, five little movies aimed at women have earned over $1.6 billion: The Help, The Iron Lady—believe it or not—Bridesmaids, Mamma Mia!, and The Devil Wears Prada…They cost a fraction of what the big tentpole failures cost…Let’s talk about The Iron Lady. It cost $14 million to make and brought in $114 million. Pure profit!Webster's defines “tentpole” as "a big-budget movie whose earnings are expected to compensate the studio for its less profitable movies"
Alex Kurtzman (Co-writer of Star Trek, 2009) “I think those movies [tentpoles] will always be around. Because when they work, they work so well.”